Ever feel like your website is trying to be all things to all people? Crafting a strategy that balances your goals with those of your audience is both an art and a science. This is where an “Engagement Pyramid” can be a useful tool. It helps almost any nonprofit to map out the complexities of website priorities to find a good balance. Creating a pyramid can also be a very useful thinking tool to bring diverse stakeholders together to make important decisions about your strategy.

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This recorded webinars walk through:

• What an engagement pyramid is , and how it applies to digital strategies
• The inputs you’ll need to create one
• Defining a pyramid on your own, or in a workshop with colleagues
• How to use it to prioritize information and features for your website.

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At the end, we go through an exercise for a particular organization.

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